- by croatiaweek
September 24, 2021
DUBROVNIK, September 24, 2021 – The 101st board meeting of the European Travel Commission (ETC), the most important and oldest international tourism association in Europe, took place in Dubrovnik on Thursday.
The topics of the meeting included the presentation and analysis of the tourist results achieved at European level in this tourist season as well as the analysis of ETC marketing activities and market research.
Minister of Tourism and Sport Nikolina Brnjac addressed the audience with a video message, while the meeting opened with an introductory speech by the President of ETC Luís Araújo from Portugal, who expressed his gratitude and satisfaction for the excellent reception in Dubrovnik and Croatia .
“In these circumstances and times, the most important thing for us is to open up tourism and the countries, and that was the focus of this meeting. I am noticing better and better tourism trends, tourism is recovering, but we still have to reach the results of 2019, which was a record year for many European countries. We shared our experiences and knowledge and Croatia is a great example of how to react in these circumstances, ”said Araújo.
As part of the presentation and analysis of the tourism results at European level, the director of the Croatian National Tourist Board and ETC Vice President Kristjan Staničić addressed the audience and emphasized that this year Croatia is much closer to the record and pandemic 2019. “Thank you to ETC for choosing Croatia to host this meeting. It confirms and recognizes the excellent results that were achieved this year, but also last year, under very challenging circumstances. Our country is among the most successful in Europe in terms of the achieved tourist results, which is the success of the entire tourism sector, but also the government of the Republic of Croatia. We are currently at around 77 percent of the results for the same period in 2019. We will follow new trends and align our activities even more successfully in the future, ”said Director Staničić, adding that the continuation of good tourist trends in the country is expected in the off-season .
ETC Executive Director Eduardo Santander, Magda Antonioli from Italy, also ETC Vice President, as well as representatives of national tourism organizations from the following countries took part in the meeting: Italy, Spain, Portugal, Hungary, Slovakia, Monaco, Montenegro, etc.
“Our main task is collaboration and coordination, and the basis of all our activities is research and knowledge sharing. Society is changing and we in tourism have to adapt to these changes and trends. Croatia and Spain are not directly comparable, there are certain differences, but we all have to work together because this is the only way we can all be better and more successful together, ”concluded Santander.
The ETC was founded in 1948 with headquarters in Brussels and brings together not only national European tourism organizations but also associated members from the private sector, i.e. agencies, transport companies and other tourism service providers. The main objective of the ETC is to improve tourism policy at the European Union level and further promote Europe as a world leading travel destination.